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Calidad Revistas Científicas Españolas
VOL.
27(2)/
2014
Autor / Tiziano BONINI Profesor de Comunicazione radiofonica. IULM University of Milan. Facoltà di Comunicazione, relazioni pubbliche e pubblicità. 20143 Milan
Autor / Toni SELLAS Profesor de Fonaments de les relacions públiques. Universitat de Girona. Facultat de Turisme. 17071 Girona
Otros autores:  1 2
Artículo / Twitter as a public service medium? A content analysis of the Twitter use made by Radio RAI and RNE

Resumen /

Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) and RNE (Spain). PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners

Palabras clave /

Radio, Twitter, Radio RAI, RNE, social media, content analysis

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