COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
32(1)/
2019
Author / Daniel Francisco GARCÍA ROSALES Universidad Complutense de Madrid
Author / Natalia ABUÍN VENCES Universidad Complutense de Madrid
More authors:  1 2
Article / The use of hypertextuality, multimedia, interactivity and updating on the websites of Spanish political parties

Abstract /

This work presents the results of a research aiming to analyze the presence of the four cardinal points of the cyberspace (hypertextuality, multimedia, interactivity and updating) in the Spanish political parties’ websites. These parameters determine the effectiveness of the communication in a web space, and until what extent political formations use them to connect with their audiences in the digital environment. To achieve this goal, an analysis of the content of the websites of the political groups with parliamentary representation has been carried out. The results confirm the absence of tools and resources related to these characteristics in the web spaces under study. The use of hypertext, beyond its simpler structure, and the use of multimedia elements is scarce. The possibilities of interaction between different users and political parties are minimal. The information published and the level of updating of the contents is insufficient. The conclusions allow us to affirm that there is a lack of exploitation of the possibilities offered by the web to promote communication and interaction with users by different political groups.

Keywords /

Political communication, digital communication, political parties, websites, Internet.

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map