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Calidad Revistas Científicas Españolas
VOL.
32(1)/
2019
Author / Berta GARCÍA OROSA Universidad de Santiago de Compostela
Author / Xosé LÓPEZ Universidade de Santiago de Compostela
More authors:  1 2
Article / Language in social networks as a communication strategy: public administration, political parties and civil society

Abstract /

This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.

Keywords /

Political communication, social networks, language, Twitter, organizational communication, digital communication, political parties, associations, companies.

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