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Calidad Revistas Científicas Españolas
VOL.
19(2)/
2006
Author / Juan Manuel MORA GARCÍA DE LOMAS Doctor en Ciencias de la Información y profesor asociado de la Facultad de Comunicación de la Universidad de Navarra.
Article / Strategic Management of Communication in the Church

Abstract /

In recent times, an increasing number of institutions of the Catholic Church have set up their own departments of communication. There is a growing awareness of their important role in making known the nature and activity of the Church specially in complex and pluralistic environments. One of the decisive elements for the effectiveness of their work is the strategic management of the department: competent direction should permit one to make maximum use of often-scarse resources. This article exposes the essential concepts of the Church’s institutional communication, and proposes some guidelines for the strategic management of the communications department.

Keywords /

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