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Calidad Revistas Científicas Españolas
VOL.
29(4)/
2016
Author / Andrea VALENCIA-BERMÚDEZ Researcher. International Network on Communication Management.
Author / Francisco CAMPOS FREIRE Professor. Department of Science Communications. University of Santiago de Compostela, Spain.
More authors:  1 2
Article / Value indicators for regional broadcasters: accountability in EITB, CCMA and CRTVG

Abstract /

The European Broadcasting Union presented in 2014 a report on PSM values in order to establish a self-assessment framework of intangible indicators for Public Service Media. Value and impact indicators have become one of the present challenges for public services and organizations. The article presents a proposal based on the EBU tool, comparing and assessing accountability strategies of three Spanish regional broadcasters: EITB, CCMA, and CRTVG. All of them report on financial, management, and governance data via their corporate websites, while also increasing transparency measures for institutions and competitive markets. However, findings show a lack of accountability to their main stakeholder: society.

Keywords /

Value indicators, public television, proximity television, public service, public value

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