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Calidad Revistas Científicas Españolas
VOL.
28(3)/
2015
Author / Lidia VALERA ORDAZ PhD. Junior Researcher. Department of Theory of Languages and Communication Science. University of Valencia. Spain
Article / Building the news media agenda: Spanish political parties” influence on traditional media and blogosphere agendas during 2011 electoral campaign.

Abstract /

This article aims to analyse the composition of partisan agendas during the Spanish General Election campaign 2011 and their sponsorship by different media actors (both traditional and digital), through a methodological approach that consists of content analysis applied to a corpus of 168 news pieces. Our goal is to empirically assess if the polarized pluralism of the Spanish media system leads traditional media outlets to adopt and disseminate the issue priorities emphasized by the political parties that belong to their respective ideological spheres. Moreover, this study examines if the Spanish political blogosphere is influenced by partisan agendas during the electoral campaign. The results show that while traditional newspapers clearly sponsor partisan agendas in their editorials, political blogs tend to promote a significantly more independent and open thematic debate.

Keywords /

Agenda setting, agenda building, polarized pluralism, electoral campaign 2011

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