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Calidad Revistas Científicas Españolas
VOL.
27(4)/
2014
Author / Alejandro PARDO Profesor adjunto. Director del Departamento de Cultura y Comunicación Audiovisual. Facultad de Comunicación de la Universidad de Navarra.
Author / Cristina ETAYO Lecturer in Market Research. School of Communication. University of Navarra. Spain.
More authors:  1 2
Article / Movies and screens: the Spanish audience’s choice

Abstract /

Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).

Keywords /

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