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Calidad Revistas Científicas Españolas
VOL.
27(3)/
2014
Author / Emeterio DIEZ PUERTAS Profesor de Narrativa Fílmica. Universidad Camilo José Cela. Facultad de Ciencias de la Comunicación. 28033 Madrid
Article / Evita in Spain: Masks of a First Lady

Abstract /

The Eva`s Peron journey to Spain is a media event and the images generated at that time have become in a essential part of the myth of Evita. However, these images suffer a process of deletion, allocation, appropriation and even confrontation. The mass media face different conceptions of what should or should not be the president's wife: the prodigal lady, the artist lady, the nation lady, the heart lady and the freedom lady, as the United States launches a movie about another First Lady, Dolley Payne. All are female masks represent complex and contradictory discursive constructions of genre in service of political communication.

Keywords /

First Lady, Eva Duarte de Perón, Dolley Payne, Genre Identity, Mass Media, Franco?s regime

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