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Calidad Revistas Científicas Españolas
VOL.
27(3)/
2014
Author / Hibai LOPEZ-GONZALEZ Professor of Discourse Analysis. Universitat Pompeu Fabra. Facultad de Comunicación. 08018 Barcelona
Author / Frederic GUERRERO-SOLÉ Professor of Sociology of the Media. Universitat Pompeu Fabra. Facultad de Comunicación. 08018 Barcelona
Author / Olatz LARREA Professor of Public Speaking Techniques. Universitat Pompeu Fabra. Facultad de Comunicación. 08018 Barcelona
More authors:  1 2 3
Article / Community building in the digital age: Dynamics of online sports discussion

Abstract /

Marca Community is arguably one of the most popular online sports communities in Spain with over 400,000 members. In its forum, users can comment on the news published by the sport-based newspapers Marca while interacting with other members. Drawing on the existing literature on virtual communities, this study empirically examines the engagement in online discussion in order to determine the degree of “community building” promoted by the members. We propose a methodological approach taking under consideration the singularities of the sports fans and of the online conversation. A structural analysis focusing on the user interaction was conducted over the members (N=4,967) who posted comments in 8 selected articles. The findings suggest that Marca Community is a non-hierarchical liquid network wherein members participate in an equal footing.

Keywords /

Citizen journalism, sport, online discussion, comments, community, Marca

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