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Calidad Revistas Científicas Españolas
VOL.
27(3)/
2014
Author / Javier ODRIOZOLA CHÉNÉ Aggregate full professor. School of Communication. Los Hemisferios University. Ecuador
Author / Germán LLORCA ABAD Full-Time Professor in Corporate advertising communication, Television formats analysis, Design of interactive projects and Contemporary society. Universidad de Valencia. Facultad de Filología, Traducción y Comunicación. 46010 Valencia
More authors:  1 2
Article / The Homogeneity Process in the Online Media Agenda. A Comparative Analysis of Spanish and Foreign Online Media

Abstract /

The research compares the thematic distribution between Spanish online media agenda and a sample of international mainstream online media on the headlines of their front pages. Through a longitudinal content analysis, carried out over two years, the study explores the news selection and hierarchization process to verify the thematic homogeneity between both agendas. The analysis of Spanish online media agenda also shows its reliance on wire material. This reliance is not restricted to international news. This also affects the domestic news. The study is part of the research project "Evolution of the online media in the context of convergence: message analysis" (CSO2009-13713-C05-04-subprograma SOCI-).

Keywords /

Online media, agenda-setting, civic osmosis, content analysis, homogeneity, journalistic sources

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