COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
27(2)/
2014
Author / Tiziano BONINI Profesor de Comunicazione radiofonica. IULM University of Milan. Facoltà di Comunicazione, relazioni pubbliche e pubblicità. 20143 Milan
Author / Toni SELLAS Profesor de Fonaments de les relacions públiques. Universitat de Girona. Facultat de Turisme. 17071 Girona
More authors:  1 2
Article / Twitter as a public service medium? A content analysis of the Twitter use made by Radio RAI and RNE

Abstract /

Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) and RNE (Spain). PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners

Keywords /

Radio, Twitter, Radio RAI, RNE, social media, content analysis

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map