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Calidad Revistas Científicas Españolas
VOL.
27(2)/
2014
Author / Ricardo LEIVA SOTO Professor. Universidad de los Andes, Chile
Article / The media reputation of Spain during the global financial crisis

Abstract /

The overall objective of this article is to measure what economic indicators and trends can shape or change the evaluation of a country by influential foreign media, during turbulent times. The case analyzed is that of Spain during the last economic crisis. Before the crisis, the Spanish economy boomed and was considered a kind of miraculous paradigm, but it abruptly collapsed in 2008. Then, the coverage and the tone of the articles published by some global business newspapers and magazines, as The Wall Street Journal, The Financial Times, and The Economist, mutated considerably, as negative news outscored the positive ones. Two regression analyzes conducted demonstrate that the trends followed by the unemployment rate, the benchmark stock market index of a country, and the exchange rate can change dramatically the tone of news published by influential foreign media about a country. Other results are discussed in the paper.

Keywords /

Media reputation, country image, country of origin effect, Spain, business press

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