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Calidad Revistas Científicas Españolas
VOL.
27(1)/
2014
Author / Camelia CMECIU Associate Professor. Danubius University of Galati. Faculty of Communication Studies. 800654 Romania
Author / Doina CMECIU Europe Direct Relay Manager, Bacau, Romania. Professor. Vasile Alecsandri University of Bacau. Faculty of Letters. 600115 Romania
Author / Mónica PÁTRUT Vasile Alecsandri University of Bacau. Faculty of Letters. 600115 Romania
More authors:  1 2 3
Article / Visual framing of European Years in Romanian public communication campaign blogs

Abstract /

Since 1983, European Years (EY) have been implemented by the European Parliament and the European Council to raise the awareness of the local, regional, and national authorities on a common European issue. This article develops a visual framing analysis of the photographic representation of the European Year of Volunteering (2011) and the European Year for Active Ageing and Solidarity between Generations (2012) at a national level. The data will focus on the photographic images uploaded on the campaign blogs of two Romanian non-governmental organizations. This study has a threefold aim: first, to compare and contrast the use of photographic images in the blogs of two Romanian public communication campaigns; second, to develop a model of visual framing analysis focused on types of represented participants, social actions, and shots; third, to argue that the objectives and outcomes of the public communication campaigns on EY issues depend on the type of “I-ness” versus “we-ness” society a country is.

Keywords /

European Years, Romania, frame types, photographic images, social actions, participants, shots

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