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Calidad Revistas Científicas Españolas
VOL.
24(1)/
2011
Author / Francisco J. PÉREZ LATRE Profesor de Teoría de la Publicidad y Medios Publicitarios. Facultad de Comunicación. Universidad de Navarra.
Author / Idoia PORTILLA
Author / Cristina SÁNCHEZ BLANCO Profesora de Fundamentos de Comunicación Estratégica y Proyectos Publicitarios. Facultad de Comunicación. Universidad de Navarra.
More authors:  1 2 3
Article / Social Networks, Media and Audiences: A Literature Review

Abstract /

Social networks like Facebook, YouTube and Twitter are capturing media and scholarly attention. Their spectacular growth and the public attention they command are attracting a significant amount of research and media scrutiny in English speaking countries. This literature review tries to underline some of the most salient topics in the emerging academic conversation about social media. Its goal is to identify interesting research areas in the field.

Keywords /

Communication, online communication, social media, social Networks, audiences, advertising

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