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Calidad Revistas Científicas Españolas
VOL.
23(2)/
2010
Author / Mercedes MEDINA Profesora Titular de la Facultad de la Comunicación. Universidad de Navarra
Author / Teresa OJER GOÑI Profesora de Estructura de la Comunicación y Dirección y Gestión de la Empresa Audiovisual. Universidad San Jorge. Facultad de Comunicación.
More authors:  1 2
Article / El nuevo modelo de la televisión pública española.

Abstract /

The aim of this paper is to analyse the causes and consequences of the latest reform of RTVE by tracing the history of the corporation, and to explore the impact that the changes and the abolishment of advertising have had on the company, especially on its funding, programming and content production. To carry out the study, primary sources from internal company documentation were used, as well as secondary sources such as academic papers and press reports.The primary focus of this study is economic.

Keywords /

RTVE, funding, crisis, programming, reform, government, economic management.

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