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Calidad Revistas Científicas Españolas
VOL.
23(2)/
2010
Author / José Luis GONZÁLEZ Profesor de Producción Periodística. Universidad Miguel Hernández. Facultad de Ciencias Sociales y Jurídicas
Article / Soitu’s rise and fall, a case of ‘native digital’ media in Spain.

Abstract /

The structure of the Spanish online media market has experienced a deep transformation throughout 2007-2009. One of the key factors of change to be highlighted is the rise of ‘native digital’ media, which are trying to reach their share in a market still dominated by the online editions of traditional media. This article analyses these several of the initiatives at a national and regional level, such as Soitu. Among then, the case of Soitu stands out for its innovative approach, despite the fact that it closed down after a two year period. It is argued that Soitu´s example could be regarded as a point of departure in the Spanish ‘native digital’ media.

Keywords /

Digital natives, cyberjournalism, Soitu, participatory media, specialization.

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