COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
23(1)/
2010
Author / Manuel PALENCIA-LEFLER ORS Profesor de Música y publicidad. Universidad Pompeu Fabra. Facultad de Comunicación. 08018 Barcelona.
Article / Soundtrack of the Spanish TV Advertising: shapes, genders and musical styles

Abstract /

This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the Advertising Communication. Now, the study of contents presents the result of a pioneering research of 2.346 television spots of different national Spanish channels in prime-time schedule. In Spain, 9 of 10 television spots include some kind of musical component in their final format, similar results to research done in different countries and different periods. However there are significant differences in the musical shape used to communicate the product, as well as in the styles and musical genders on which those musical shapes are based on and its relation with the kind of product or announcer.

Keywords /

Spanish TV advertising, Music, Advertising soundtrack

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map