COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
23(1)/
2010
Author / Enrique GUERRERO Profesor de Programación Televisiva. Universidad de Navarra. Facultad de Comunicación.
Article / Development of audiovisual projects: acquisition and creation of entertainment formats

Abstract /

The development of audiovisual projects, besides of being the first stage of the production process, stands out because the most important decision is taken at that moment: the type of content to be produced. The producer can choose between buying a successful international format or creating an original formula leaning on his own I+D+I team. This article presents a detailed analysis of the purchasing process of entertainment formats and the design of original projects. In both cases, this initial step should be understood as a creative process that requires a considerable investment in time and money, given that the product quality and its success depends on its right performance to a large extent.

Keywords /

Production, Entertainment, Format, Television, Development, Audiovisual projets

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map