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Calidad Revistas Científicas Españolas
VOL.
15(1)/
2002
Author / Bienvenido LEÓN Profesor de Producción Televisiva y Divulgación Científica Audiovisual
Article /

Abstract /

This article analyses the content of European television programmes between 1995 and 2000, with a double objective. Firstly, it tries to find if dominant cultural values are homogeneous in prime time programming or, on the contrary, there is a certain level of cultural diversity. While available data show that North American productions are strongly positioned on European television, this study finds that those programmes with higher audience ratings have mainly national cultural values of each country. The second part of the article presents some successful cultural programmes, in order to establish some criteria for quality. This analysis shows the need to promote innovative approaches to culture as well as high production values.

Keywords /

Cultural diversity, European television, Cultural Programming, Quality Television.

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