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Calidad Revistas Científicas Españolas
VOL.
14(2)/
2001
Author / Alfonso NIETO TAMARGO Profesor emérito de Empresa Informativa. Facultad de Comunicación. Universidad de Navarra
Article /

Abstract /

The notion of appearance has currently a certain importance in the media marketplace. It suggests that media companies work in a economy of appearance. The evolution of media companies can be divided in three complementary stages: companies characterised by media ownership; companies featured by the products they distribute, and companies characterised the relationships they establish. The economy of appearance posesses special features which influence the economic and legal structure of media companies. Among these characters the appearance of freedom of charge stands out. The market has witnessed the evolution from the Information Society to the Time Society, within a system of economy of appearance which favours the transformation of media companies in relationships companies.

Keywords /

Economy of appearance, media market, media companies, time market.

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