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Calidad Revistas Científicas Españolas
VOL.
22(2)/
2009
Author / Paloma DÍAZ SOLOAGA Professor. Communication Department. Complutense University of Madrid. Spain
Author / Carlos MUÑIZ Profesor de Teorías de la Comunicación y Metodología de Investigación. Contratado Postdoctoral en el Tecnológico de Monterrey financiada por el Ministerio de Educación. 64849 México.
Author / Dolores CÁCERES ZAPATERO Profesora de Teoría de la Comunicación. Universidad Complutense de Madrid. Facultad de Ciencias de la Información. 28003 Madrid.
More authors:  1 2 3
Article / Consumption of Fashion Magazines and the effects on the self-perception of a woman’s body: a cross-cultural study comparing Spain and Mexico using Third Person Theory

Abstract /

This study researches the effects of fashion advertising on the attitudes and opinions of women, as well as possible consequences of the exposition of stereotypes displayed in fashion brand advertising. The study was carried out through a sample of 884 women –students, professors and administrative workers- in Complutense University of Madrid, Spain, and Tecnologico of Monterrey, Campus of Monterrey, Mexico. A quantitative analysis of the data obtained through a web-based questionnaire was conducted that provided data for comparative results of the effects of advertising consumption on women and its cultural impact.

Keywords /

Fashion Magazines, Woman, Advertising Effects, Self-perception of the body

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