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Calidad Revistas Científicas Españolas
VOL.
1(1)/
1988
Author / Francisco IGLESIAS GONZÁLEZ Catedrático de Empresa Informativa, Universidad Complutense de Madrid, España.
Article /

Abstract /

THE ECONOMlC INCIDENCE OF ADVERTISING: COMPARATIVE ASSESSMENT IN DAILIES, MAGAZINES, RADIO AND TELEVISION: The study of advertising investments in the Spanish Press - with the comparative analysis of advertising rates and the diffusion of publication - as well as the relation between adver tising and audiences of the different media (press, radio and television) in Spain, allows the formulation of conclusions and the pointing out of tendencies towards the future with regard to investment in advertising in this country.

Keywords /

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