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Calidad Revistas Científicas Españolas
VOL.
2(1)/
1989
Author / Alfonso NIETO TAMARGO Profesor emérito de Empresa Informativa. Facultad de Comunicación. Universidad de Navarra
Article /

Abstract /

The factor of circulation is perhaps the most important consequence of the trade relations of any media business. In a through study of this concept, the author defines what the specific object of media activities is, and afterconsidering the economic aspect of circulation and its importance when it comes to the mapping ont of the media business market, he points out how these matters can not be set forth outside an ethical framework.

Keywords /

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