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Calidad Revistas Científicas Españolas
VOL.
3(1 y 2)/
1990
Author / Alfonso NIETO TAMARGO Profesor emérito de Empresa Informativa. Facultad de Comunicación. Universidad de Navarra
Article /

Abstract /

Marketing and Information: On the first part of this paper, the author defines the following concepts: media enterprise, informing as a service, between the information product and marketing relationship and information, and informative marketing. The author analyses the interactions informative marketing, and those between informative quality and quality marketing. Mention is made of the concepts and types of information con sumers, and the business of investigation.

Keywords /

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