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Calidad Revistas Científicas Españolas
VOL.
8(2)/
1995
Author / Robert LOGAN Vicedecano y Profesor de la Escuela de Periodismo de la Universidad de Missouri (Columbia, Estados Unidos) y Director del Science Journalism Centre
Article /

Abstract /

The emphasis of this essay is to challenge scholarship about the news media and the environment and to explore an alternative theoretical framework that might overcome some of the acknowledged differences among the public and experts regar-ding ecological issues. The paper briefly reviews longstanding scholarly emphases in public understanding of the environment and notes some barriers that mass media theory inadvertently has created. The intent is to discuss some recent literature that provides new directions for the field. Although recent books by Yankelovich, Dionne, Greider and Broder are not directly concerned with the public understanding of the environment, similar insights derived from their books reveal some key reasons for the dysfunctional state of public communication about environmental issues. Their books also suggest some alternatives for research and practice, which the essay introduces.

Keywords /

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