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Calidad Revistas Científicas Españolas
VOL.
11(1)/
1998
Author / Inmaculada HIGUERAS Doctora en Comunicación. Actualmente es Profesora Visitante en la Universidad de Turku (Finlandia), donde realiza una investigación post-doctoral sobre la regulación de la Sociedad de la Información en la Unión Europea
Article /

Abstract /

The regulation of advertising in Spain is characterized by the complexity and multiplicity of norms in spite of the existence of a General Law on Advertising. This complexity of the normative responds to the complexity of the advertising phenomenon and its mixed nature as a communicative and commercial rea lity. None the less, the multiple norms regulating the sphere of advertising do not make up a unitarian and coherent reality. Furthermore, the new advertising modalities arising from the new information society and the regulating incidence of the European Union in this sense brings about the need to restate the founding concepts which inspire the regulation of the field of advertising in Spain.

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