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Calidad Revistas Científicas Españolas
VOL.
12(1)/
1999
Author / Alan B. ALBARRAN Associate Dean en la School of Arts de la Southern Methodist University (Dallas, EEUU). Director del Journal of Media Economics.
Article / Media Economics Research: Paradigms, Issues, and Contributions

Abstract /

The field of media economics has musroomed in the past decade, highlighted by the introduction of the Journal of Media Economics and several key texts. But many communication researchers may not be familiar with the main research paradigms, issues facing the field, and contributions to the larger body of communication theory.

Keywords /

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