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Calidad Revistas Científicas Españolas
VOL.
13(2)/
2000
Author / Alfonso MÉNDIZ NOGUERO Doctor en Comunicación. Profesor Titular de Publicidad e Historia de la Publicidad de la Universidad de Málaga
Article / Origins, Evolution and Challenges of Advertising Education in Spain

Abstract /

The work represents the first approach to the development of advertising education in Spain. It has three goals: to point out the main stages of development, to discover the origins of education on advertising, and to analyze the historical changes in the curricula. It studies the first lectures of the pioneer Pedro Prat Gaballí (1915-1917), the transformation of the advertising profession during the 1950s and the birth of the Official School of Advertising (1964). After that, the work analyzes the inclusion of advertisng education in Spanish universities and the revolution that undergraduate and graduate education on advertising are experiencing from the 1990s.

Keywords /

Advertising, Education, History, Spain

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