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Calidad Revistas Científicas Españolas
VOL.
13(2)/
2000
Author / Bienvenido LEÓN Profesor de Producción Televisiva y Divulgación Científica Audiovisual
Author / José Alberto GARCÍA AVILÉS José Alberto García Avilés, profesor de Periodismo. Universidad Miguel Hernández de Elche.
More authors:  1 2
Article / Audiovisual Interactive Information in the Enviroment of Digital Convergence: Development and Key Features

Abstract /

This article summarises the main innovations which both digital technology and media companies have introduced over the last few years, in the area of interactive audiovisual information. The characteristics of this new model of interactive communication are studied, based on its immediacy, users’ participation, in-depth search, personalization and non-linear narrative. As a consequence of the growth of interactive audiovisual news, changes in new media consumption patterns are evaluated, in contrast to traditional television viewing patterns. In this context, some perspectives about the development of information in an interactive television environment are drawn.

Keywords /

Interactive television, Interactive news, Digital television, Viewing habits, Interactivity, Online news

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