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Calidad Revistas Científicas Españolas
VOL.
13(1)/
2000
Author / Mª Rosario SÁDABA CHALEZQUER Profesora de Proyectos Publicitarios y Nuevos Medios Publicitarios. Doctora en Comunicación, con una tesis sobre la comunicación comercial en el entorno de la world wide web.
Article / Interactivity and virtual communities in the world wide web

Abstract /

The new information and communication technologies have become a special medium. This work tries to determine the meaning of the term “interactivity,” which has the power to convert technical networks in a space for human communication. It describes the Internet and its more popular application, the world wide web. And finally, it analyses the origins and evolution of virtual communities in the Internet.

Keywords /

Interactivity, New technologies, Interactive media, Internet, World wide web, Virtual communities

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