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Calidad Revistas Científicas Españolas
VOL.
13(1)/
2000
Author / Xavier BRINGUÉ SALA Professor of Psychology and Market Research. University of Navarra. School of Communication.
Author / Juan DE LOS ÁNGELES VILLENA Doctor en Comunicación. Profesor de Creatividad Publicitaria
More authors:  1 2
Article / Academic Research on Advertising, Television and Children: Literature Review and State of the Art

Abstract /

The article describes the origins and development of research about children as receivers and consumers of television advertising. Firstly, it analyses the academic discourse about children and television, its main milestones and the evolution of its research agenda. Secondly, the paper focuses on the studies about television advertising and children, its relevant aspects and development. Finally, the work offers some conclusions which contribute to define the origins and evolution of the academic research on children advertising in television.

Keywords /

Advertising, Television, Childhood

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