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Calidad Revistas Científicas Españolas
VOL.
14(1)/
2001
Author / José María LA PORTE Doctor en Comunicación. Profesor de Comunicación Institucional
Article / Principles of Internal Communication in the Third Sector

Abstract /

The article addresses some essential principles about internal communication within non-profit institutions: those related to institutional identity and those related to communication. Among the communication principles it is possible a double approach: a) the information coming from outside, created out of the non-profit; b) the institution itself as the source of information. People who are in charge of communication programs need a specific knowledge to deal with those principles. Besides the specific knowledge, the ethical vision is a necessary step to build up the internal communication within non-profit organizations.

Keywords /

International communication, Third sector, Public relations, Corporate image

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