Consultancy

Many of the members of the School of Communciation’s teaching staff have extensive practical experience in a wide variety of communication professions, such as the organization and management of companies and work-groups. At the same time, they continue to research all areas of professional interest from an international perspective.

MEDIACCIÓN
Consultancy in the strategic management of communication media

Mediacción is an applied research advisory body and consultancy service based in the School of Communication at the University of Navarra; the focus of the service is research and development of improved quality measures for news service companies and the communication professionals who work for them.

The consultancy service is staffed by a team of people who have experience at all levels of professional practice in more than 60 news service companies in 16 countries in Europe and America.

The consultants offer advice and guidance to international news service companies in the following areas:

• Design, development and implementation of the editorial plan: news content, promotional products.
• Graphic design and visual journalism.
• Setting-up the editorial office: organization and management, human resources, structure and work flow, the material and technological organization of production.
• Development of internal coordination and cohesion between the editorial and management divisions.
• Planning and development of business expansion projects.
• Multimedia communication: coordinating tasks and languages to allow for publication in multiple formats.

CIEC
International Center for Communication Companies

Communication companies play a vital role in society: the print, audiovisual and interactive media, along with advertising agencies, communicate messages, ideas and values to be accepted and/or responded to by a democratic society. Moreover, media organizations are also big business with high financial turnovers. Thus, the professional training of media managers must be of the highest order.

IESE (the International Graduate School of Management) and the School of Communication at the University of Navarra have established the International Center for Communication Companies (CIEC) in order to provide a meeting-point for people in the media industry, to set an international benchmark for media management, and to help each participating communication company to hone its competitive edge.