Programas de asignaturas

Evaluación y tendencias de la investigación en opinión pública

Curso: Campos Afines (2 créditos)

Profesores: Maxwell McCombs y Esteban López Escobar

Departamento: Comunicación Pública

COURSE OBJECTIVE

Recently the study of the relationship between the media and the political agenda has received growing attention of both media and political science scholars. This doctoral course focus on agenda setting, and agenda setting's impact on national politics and policymaking.

In this course, it will be reviewed a range of classic and more recent public policy studies on the politics of agenda-setting. Students should finish the course with a good understanding of the concepts and methods used by those active in agenda-setting research. They should be able to conduct original research into the processes and implications of agenda-setting in democratic settings.

METHOD AND EVALUATION

Class participation will include discussions of readings. In the end, students should have a good understanding of the theories as well as a knowledge of the methods used in agenda setting research, and should elaborate a proposal for applying the logic of agenda setting research to their own research projects.

PROGRAMME

1. Influencing Public Opinión
2. Reality and the News
3. How Agenda Setting Works
4. Why Agenda Setting Occurs
5. Attribute Agenda Setting and Framing
6. Consequences of Agenda Setting
7. New research trends

BIBLIOGRAPHY

Texto Básico:

McCOMBS, M., Setting the Agenda. The Mass Media and Public Opinion, Polity Press, Cambridge, 2004.

Bibliografía complementaria:

ALTER, Jonathan (1992). "Why the Old Media’s Losing Control". Newsweek, June, 8, p. 28.

BALZ, Dan (1992). "In Medias Res: If You Can’t Beat’ em, Bypass’ em". The Washington Post National Weekly Edition, May 25-31, p. 12.

BECKER, Lee (1982). "The Mass media and Citizen Assessment of Issue Importance: A Reflection on Agenda-Setting Research". En Mass Communication Review Yearbook, Volume 3, ed. por Charles Whitney and Ellen Wartella. Beverly Hills, Ca. Sage.

BECKER, Lee B. y Jack M. McLeod (1976). "Political Consequences of Agenda-Setting". Mass Communication Review 3(2):8-15.

BEHR, Roy, y Shanto IYENGAR (1985). "Television News, Real-World Cues, and Changes in the Public Agenda". Public Opinion Quarterly 49:38-57.

BERELSON, Bernard, Paul LAZARSFELD, y W. McPhee (1954) Voting. Chicago. University of Chicago Press.

BLUMLER, Jay G. y Michael GUREVITCH (1986). "The Election Agenda-Setting Roles of Television Journalists: Comparative Observation at the BBC and NBC". Presentado en el encuentro anual de la International Communication Association, Chicago, IL. (Ver también Capítulo 4 de Semetko, Blumler, Gurevitch y Weaver, 1991)

BRODER, David (1992) "Campaign ‘92" The Quill, March, pp. 8-9.

CENTER FOR MEDIA AND PUBLIC AFFAIRS (1992). "Sound Nibbles". Media Monitor, June/July, pp. 1,5.

CRAWFORD, J. Craig (1988) "On the Campaign Trail". Sentinel Quarterly 6 (Summer):4 (Publicado por la sección de marketing de The Orlando Sentinel, 633 North Orange Avenue, Orlando, FL 32801).

GILBERG, Sheldon, Chaim EYAL, Maxwell McCOMBS y David NICHOLAS (1980). "The State of the Union Address and the Press Agenda". Journalism Quarterly, 57:584-588.

GUREVITCH, Michael, Jay G. BLUMLER y David WEAVER (1986). "The Formation of Campaign Agendas in the U.S. and Britain: A conceptual Introduction". Presentado en el encuetro anual de la International Communication Association, Chicago, Il. (Ver también capítulo 1 de SEMETKO, BLUMLER, GUREVITCH y WEAVER, 1991).

HALLIN, Daniel C. (1992). "Sound Bites News: Television Coverage of Elections, 1968-1998". Journal of Communication 42(2):5-24.

HARWOOD, Richard (1988). "The Press Should Set Agenda, Not Bend to Candidates’ Whims". Indiana Daily Student, September, 27, p. 2.

HARWOOD, Richard (1992). "The Waning Power of the Press". Presstime, August, p. 25.

HOVLAND, Carl, A. LUMSDAINE y Fred SHEFFIELD (1949). Experiments on Mass Communication. Princeton, N.J. Princeton University Press.

IYENGAR, Shanto y Donald R. KINDER (1987). News that Matters: Television and American Opinion. Chicago, Il. University of Chicago.

KALB, Martin y Hendrik HERTZBERG (1988). Candidates ’88. Dover, MA. Auburn House.

KLAPPER, Joseph (1960). The Effects of Mass Communication. New York. Free Press.

KRAUS, Sidney (1962). The Great Debates: Background, Perspectives, Effects. Bloomington, IN. Indiana University Press (Reimpreso como The Great Debates: Kennedy vs. Nixon, 1960. Bloomington, IN. Indiana University Press, 1977).

LANG, Gladys y Kurt LANG (1981). "Watergate: An exploration of the Agenda-Building Process", en Mass Communication Review Yearbook, Vol. 2, ed. por G. Cleveland WILHOIT y Harold DE BOCK. Beverly Hills, CA. Sage.

LAZARSFELD, Paul, Bernard BERELSON y Hazel GAUDET (1948). The People’s Choice. New York. Columbia Univ. Press.

McCOMBS, Maxwell E. (1972). "Mass Communication in Political Campaigns: Information, Gratification and Persuasion". En Current Perspectives in Mass Communication Research, ed. por F. Gerald KLINE y Phillip J. TICHENOR. Beverly Hills, CA. Sage.

McCOMBS, Maxwell E. (1982). "The Agenda-Setting Approach". En Handbook of Political Communication, ed. por Dan NIMMO y Keith SANDERS. Beverly Hills, CA. Sage.

McCOMBS, Maxwell E. y Donald L. SHAW (1972). "The Agenda-Setting Function of Mass Media". Public Opinion Quarterly, 36 (Summer):176-187.

McCOMBS, Maxwell E. y David WEAVER (1973). "Voters’ Need for Orientation and Use of Mass Communication". Presentado en el encuentro anual de la International Communication Association. Montreal, Canada.

McCOMBS, Maxwell E. y David WEAVER (1985). "Toward a Merger of Gratifications and Agenda-Setting Research". En Media Gratifications Research: Current Perspectives, ed. por K.E. ROSENGREN, L. A. WENNER y P. PALMGREEN. Beverly Hills, CA. Sage.

McCOMBS, Maxwell E. y Donald L. SHAW y David WEAVER (1997). Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory. Mahwah, N.J. Lawrence Erlbaum Associates.

McGUINNIS, Joe (1969). The Selling of the President 1968. New York. Trident Press.

McKUEN, Michael y Steven L. COOMBS (1991) More than News: Media Power in Public Affairs. Beverly Hills, CA. Sage.

McLEOD, Jack M., Lee B. BECKER Y James E. BYRNES (1974). "Another Look at the Agenda-Setting Function of the Press". Communication Research 1:131-166.

MERRITT, Davis (1992). Why Telling the News is not Enough, September 16 (Memorandum publicado por The Wichita Eagle, 825 E. Douglas, Wichita, Kansas 67201-0820).

MILLER, Edward D. (1992). "Charlotte Observer, WSOC-TV Begin Innovations in Election Coverage". Poynter Report, Spring, pp. 4-5.

MONDAK, Jeffrey J. (1993). "Media, Interpersonal Discussion and the 1992 Elections". Presentado en el encuentro anual de la American Association for Public Opinion Research, St. Charles, IL.

MORIN, Richard (1992). "Early Returns from the Polls: None of the Above". The Washington Post National Weekly Edition. March 9-15, p. 37.

MORIN, Richard (1992-a). "The New South: Steamed About the Economy". MORIN, Richard (1992-a). The Washington Post National Weekly Edition. August 24-30, p. 37.

MORIN, Richard (1992-b). "The Bush Camp Is Looking for Good News in Bud Numbers". The Washington Post National Weekly Edition. September, 14-20, p. 37.

POYNTER REPORT (1992). "The Charlotte Project: A Status Report". Poynter Report. Summer, pp. 11-18.

PROTESS, David L., Fay Lomax COOK, Jack C. DOPPELT, James S. ETTEMA, Margaret T. GORDON, Donna R. LEFF y Peter MILLER (1991). The Journalism of Outrage: Investigative Reporting and Agenda-Building in America. New York. Guilford Press.

PROTESS, David L y McCOMBS, Maxwell E. (1991). Agenda-Setting: Readings on Media, Public Opinion and Policy Making. Hillsdale, NJ. Erlbaum.

RANDOLPH, Eleanor (1988). "Now There Are Two ‘Stealth’ Candidates". The Washington Post National Weekly Edition. September 26- October 2, p. 14.

ROBERTS, Marilyn S. (1992). "Predicting Voter Behavior Via the Agenda-Setting Tradition". Presentado en el encuentro anual de la International Communication Association, Miami, FL.

ROGERS, Everett M. y James DEARING (1988). "Agenda-Setting Research: Where Has It Been, Where Is It Going?". En Communication Yearbook 11, ed. por James ANDERSON. Newbury Park, CA. Sage.

ROGERS, Everett M., James DEARING y Doring BREGMAN (1992). "The Anatomy of Agenda-Setting Research". Presentado en el encuentro anual de la American Association for Public Opinion Research. St. Petersburg, FL.

SEMETKO, Holli A., Jay G. BLUMLER, Michael GUREVITCH y David H. WEAVER (1991). The Formation of Campaign Agendas. Hillsdale, N.J. Erlbaum.

SHAW, Donald L. y Maxwell McCOMBS (1977). The Emergence of American Political Issues: The Agenda-Setting Function of the Press. St. Paul, MN. West.

SMITH, Kim A. (1987). "Newspaper Coverage and Public Concern About Community Issues". Journalism Monographs 101:1-32.

TURK, Judy Van Slyke (1986). "Information Subsidies and Media Content: A Study of Public Relations Influence on the News". Journalism Monographs 100:1-29.

TURQUE, Bill, Howard FINEMAN y Clara BINGHAM (1992). "Wiring Up the Age of Technopolitics". Newsweek, June 15, p. 25.

WEAVER, David H. (1977). "Political Issues and Voter Need for Orientation", En The Emergence of American Political Issues: The Agenda-Setting Function of The Press, ed. por Donald l. SHAW y Maxwell McCOMBS. St. Paul, MN. West. (Reimpreso en Agenda-Setting, ed. por David L. PROTESS y Maxwell McCOMBS. Hillsdale, NJ. Erlbaum. 1991).

WEAVER, David H. (1983). "Media Agenda-Setting and Elections: Assumptions and Implications". En Massemedien und Wahlen (Mass media and Elections: International Research Perspectives), ed. por Winfried SCHULZ y Klaus SCHOENBACK. Munich. Olschlager. (Reimpreso en Political Communication Research: Approaches, Studies, Assessments, ed. por David PALETZ. Norwood, NJ. Ablex, 1987).

WEAVER, David H. (1984). "Media Agenda-Setting and Public Opinion: Is There a Link". En Communication Yearbook 8, ed. por Robert N. BOSTROM y Bruce H. WESTLEY. Newbury Park, CA. Sage.

WEAVER, David H. (1991). "Issue Salience and Public Opinion: Are There Consequences of Agenda-Setting?". International Journal of Public Opinion Research 3(1): 53-68.

WEAVER, David H. y Maxwell McCOMBS (1978). "Voters’ Need for Orientation and Choice of Candidate: Mass Media and Electoral Decision Making". Presentado en el encuentro anual de la American Association for Public Opinion Research. Roanoke, VA.

WEAVER, David H., Doris A. GRABER, Maxwell McCOMBS y Chaim H. EYAL (1981). Media Agenda-Setting In a Presidential Election: Issues, Images and Interest. New York. Praeger.

WEAVER, David H. y Swanzy Nimley ELLIOT (1985). "Who Sets the Agenda for the Media?. A Study of Local Agenda-Building". Journalism Quarterly (62)1: 87-94.

WEAVER, David H., Cleveland WILHOIT y Holli SEMETKO (1986). "The Role of the Press in the Formation of Campaign Agendas in Britain and the United States". Presentado en el encuentro anual de la International Communication Association. Chicago, IL. (Ver también el capítulo 8 en SEMETKO, BLUMLER, GUREVITCH y WEAVER 1991).

ZUCKER, Harold G. (1978). "The Variable Nature of News Media Influence". En Communication Yearbook 2, ed. por Brent D. RUBEN. New Brunswick, NJ. Transaction Books.