Programas de asignaturas

Treinta obras fundamentales para entender la Opinión Pública y su estudio

Curso: Fundamental (3 créditos)

Profesores: Esteban López-Escobar

Departamento: Comunicación Pública

OBJETIVO

Se analizarán 30 obras importantes en el desarrollo de la ciencia de la opinión pública de entre las que se presentan en el programa.

PROGRAMA

1. On the rise, progress and present state of Public Opinion on great britain, and other parts..., William A. Mackinnon
2. La democracia en América, 1835-40, Alexis de Tocqueville
3. La opinión pública, Madrid, Lord James Bryce
4. La opinión y la multitud, Gabriel Tarde
5. Public opinion and popular government, A. Lawrence Lowell
6. Kritik der öffentlichen Meinung, Ferdinand Tönnies
7. Public opinion, Walter Lippmann
8. Crystallinzing public opinion, Eduard Bernays
9. Collected papers, vol. 3 (1955), Robert Park
10. The pulse of democracy, Georges Gallup y Samuel Forbes
11. The social psychology of a war bond drive, Robert K. Merton, Marjorie Fisker y Alberta Curtis
12. The Spsychology of rumor, Allport, Gordon W. Y Leo J. Postman
13. Say it with figures, Hans Zoisel
14. The people's choice, Paul F. Lazarsfeld, Bernard Berelson y Hazel Gaudet
15. The language of politics, Harold D. Laswwell y Nathan Leites
16. The pre-election poll of 1948, Frederick Mosteller, H. Hyman, Philip J. McCarthy y D.B. Truman
17. The authoritarian personality, Theodor W. Adorno, E. Frenkel-Brunswik, D.J. Levinson y Nevitt Sanford
18. Some theory of sampling, W. Edwards Deming
19. The lonely crowd, David Riesman, Reuel Denney y Nathan Glazer
20. Sample survey methods and theory, Morris H. Hansen, N. Hurtwitz y William G. Madow
21. Voting: a study of opinion formation in a presidential campaign, B. Berelson, P.F. Lazarfeld y W.N. McPhee
22. Personal influence: the part played by peoople in the flow of mass communication, E. Katz y P. Lazarsfeld
23. The dynamics for interviewing: theory, technique and cases, Robert L. Kahn y Charles F. Cannell
24. Responsibility in mass communications, Wilbur L. Schramm
25. The passing of traditional society, Daniel Lerner
26. Sampling questions, Frederick F. Sthepan y Philip McCarthy
27. Public opinion and American democracy, V.O. Key
28. Political man: the social bases of politics, Seymour M. Lipset
29. Historia y crítica de la opinión pública, Jürgen Habermas
30. The civic culture: political attitudes and democracy in five nations, Gabriel A. Almond y Sydney Verba
31. Silent politics: polis and awareness of public opinion, Leo Bogart
32. Precision Journalism: a reporter's introduction to social science methods, Philip Meyer
33. The unseeeing eye: the myth of television power in national politics, Thomas E. Patterson y Robert D. McClure
34. Questions and answers in attitude surveys, Howard Schumann y Stanley Presser
35. The battle for public opinion: president, poress and polls during Watergate, Gladys Engel Lang y Kurt Lang
36. The spiral of silence: public opinion, our social skin, Elisabeth Noelle-Neumann
37. Surveying subjective phenomena, Charles F. Turner y Elizabeth M. Martin (eds.)
38. Survey errors and survey costs, Robert Groves
39. The rational public: fifty years of trends in American's policy preferences, B. Page y R.Y. Shapiro
40. Out of order, Thomas E. Patterson
41. The superpollters: how they measure and manipulate public opinion in America, David W. Moore

MÉTODO DEL CURSO Y EVALUACIÓN

Cada participante deberá leer al menos dos obras (no necesariamente de las que se expongan en las sesiones), y tratará de ellas a lo largo de seminario.