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Calidad Revistas Científicas Españolas
VOL.
26(2)/
2013
Autor / José FERNÁNDEZ-CAVIA Professor-Researcher. Department of Communication. Pompeu Fabra University. Spain
Autor / Marina LÓPEZ Marina López. CODETUR project researcher. Pompeu Fabra University. Department of Communication. 08029 Barcelona
Otros autores:  1 2
Artículo / Communication, destination brands and mobile applications

Resumen /

Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples comprised by international destinations and commercial brands. The results show there is a clear underuse of the resources afforded by mobile applications because, in most cases, they show unspecific content and lack interactive options

Palabras clave /

Tourist communication, destination brand, destination branding, mobile application

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