COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
28(2)/
2015
Author / María SÁNCHEZ MARTÍNEZ Professor. Faculty of Humanities and Communication Sciences. CEU San Pablo University. Spain
Author / Raquel IBAR ALONSO Professor. Faculty of Economics and Business. CEU San Pablo University. Spain
More authors:  1 2
Article / Convergence and interaction in the new media: typologies of prosumers among university students

Abstract /

Most young people today are digital natives where the use of new media, is issued by the participation in a creative way and with a high degree of interaction. The emergence of tools making it easy without having high digital skills, has led the grown of prosumers. The aim of the paper is the analysis of the different profiles of this typology of users within the Madrid universities and its interest is settle not only to inquire about the convergent use of technology but also if their interests and motivations really focus on the consumption of new media content or if they participate in a creative way through new technologies, establishing new patterns that enhance interactivity and new business models in media.

Keywords /

Prosumers, convergence, interactivity, youngers, cluster analysis, factorial analysis

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map