COMMUNICATION-SOCIETY.COM VERSIÓN EN ESPAÑOL
Comunicación y Sociedad Universidad de Navarra | Facultad de Comunicación
USER AREA
Username: Password:
Ok Sign inForgot your password?
GoogleINSIDE C&S Ok

Calidad Revistas Científicas Españolas
VOL.
27(4)/
2014
Author / Antonio J. BALADRÓN-PAZOS Professor of Communication Processes in Journalism, Advertising and Public Relations and Interactive Advertising. Universidad Rey Juan Carlos. Facultad de Ciencias de la Comunicación. Madrid. Spain.
Author / Beatriz CORREYERO-RUIZ Professor of Multimedia Journalism and Radio Journalism. Universidad Católica San Antonio. Facultad de Ciencias Sociales y de la Comunicación. Murcia. Spain.
Author / Benjamín MANCHADO PÉREZ Ph.D. candidate at Statistics and Operational Research II Dept. (Decision Methods). Universidad Complutense de Madrid. Facultad de Ciencias Económicas y Empresariales. Madrid. Spain.
More authors:  1 2 3
Article / Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)

Abstract /

This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades.

Keywords /

Advertising, research, scientific production, Spain, scientific journals

© Communication & Society - School of Communication - University of Navarra | Contact Us | Legal Notice | Site Map