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Calidad Revistas Científicas Españolas
VOL.
26(2)/
2013
Author / José FERNÁNDEZ-CAVIA Universitat Pompeu Fabra. Barcelona, Spain
Author / Marina LÓPEZ Marina López. CODETUR project researcher. Pompeu Fabra University. Department of Communication. 08029 Barcelona
More authors:  1 2
Article / Communication, destination brands and mobile applications

Abstract /

Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples comprised by international destinations and commercial brands. The results show there is a clear underuse of the resources afforded by mobile applications because, in most cases, they show unspecific content and lack interactive options

Keywords /

Tourist communication, destination brand, destination branding, mobile application

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