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VOL.
26(1)/
2013
Author / Nuria VILLAGRA Professor of Brand Management and Corporate Communication. Complutense University of Madrid. Communication School. 28040 Madrid
Author / Belen LÓPEZ Lecturer of Communication Management and Responsibility and Corporate Social Marketing. ESIC, Business & Marketing School. 28223 Madrid
More authors:  1 2
Article / Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability
Contents /

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