 |
|
We
include confirmed speakers until October 12, 2003.
November
6. Hall 6.
| 10.00: |
The
role of Public Administration defending a quality TV.
Ramón Bultó, President of Consejo Audiovisual
de Navarra. |
| 10.45: |
Management
and Strategies: between ethics and rentability.
Claude - Jean Bertrand, Professeur émérite.
Institut Français de Presse. Université de Paris
- 2, Francia |
| 11.30: |
Coffee
Break. |
| 12.00: |
Management
and Strategies for Commercial Television.
Leo Bogart. Author, Commercial Culture and Strategy
in Advertising: How Media and Markets Match Consumers and
Motivations, United States. |
| 12.45: |
Roundtable
discussion: Television News, Entertainment and Social Responsibility.
Helena Resano, Spanish Public Television.
A representative journalist of Antena3 Television(without
confirmation)
A representative journalist of Tele5 (without confirmation) |
Development halls (second floor).
|
16.30: |
Workgroup
sessions I, II, III and IV. |
Hall 6.
|
18.30:
|
Challenges
of the New Television.
José Angel Cortés, Assistant Dean. School
of Humanities and Communication Sciences. San Pablo CEU University,
Madrid. Associate Professor at School of Communication. University
of Navarra |
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