The Conference's method combines keynote addresses and working groups. Addresses last 30 minutes and help the presentation of ideas that later on foster debate on the working groups.

Therefore in the Conference as such papers are not read. There is an exchange of the main topics of the papers among the participants. They meet around a presenter that prepares conclusions for the discussant. He or she prepares then a final summary of the Conference.

WORKING GROUPS: Papers are assigned to the following working groups (13 October 2003):

1.News in the entertainment television.
2.The limits for advertising: television serving consumers.
3.Society image as shaped by television: social effects of contents.
4. Public and commercial television: just two different managerial models?
5. Quality of television entertainment.
6. The "tyranny" of audience shares as the only reference in television.
7. Balancing solidarity and market forces.