Otros datos
Economics, Sport and Intangible research group, ESIrg
Francesc Pujol and Pedro Garcia-del-Barrio are the founders and leaders of the Economics, Sport and Intangible research group. The aim of this group is to foster the research and dissemination of knowledge concerning the measurement of intangibles, applied to the field of professional sport. We have developed an innovative methodology allowing to provide quantitative measures of media value of players and teams, based on the index of popularity and notoriety. ESIrg owns and develop a unique data set concerning media value measurements of each player and teams of sports competitions in football, basketball, tennis, Formula 1 and golf. The treatment of these exclusive data sets provides material to explore new questions in the field of economics and management, and more specifically in economics and management of sport (marketing, sponsorship, players and team valuations, industry analysis). The production using this material has generated papers published in international academic journals and reports widely reproduced by national and international press coverage. ESIrg will continue to develop its activity in the incoming years.
a) ESIrg research projects
ESIrg has received the support of the Spanish Ministry of Science and Education MEC: Ministerio de Ciencia y Tecnología SEJ2007-67295/ECON (2007-2009) "Medición de intangibles en el deporte profesional. Evaluación de eficiencia y competitividad de las ligas europeas y americanas. Implicaciones en áreas de gestión, marketing y organización industrial".
Research Team
* Francesc Pujol (Director of the project), ESIrg, University of Navarra
* Pedro Garcia-del-Barrio, ESIrg, Universitat Internacional de Catalunya
* Stefan Szymanski, Tanaka Business School, Imperial College, London
* Juan Carlos Molero, University of Navarra
* Simon Chadwick, Birberck Sport Business Centre, University of London
* Benno Torgler, Queensland University of Technology, Brisbane
* Manel Baucells, IESE Business School, University of Navarra
* Carlos P. Barros, ISEG, Universidade Tecnica de Lisboa
* Bernd Frick, University of Padeborn
b) ESIrg International Associated Members:
Benno Torgler (Queensland University of Technology), Miguel Cardenal (Universidad de Extremadura), Carlos P. Barros (Technical University of Lisbon), Simon Chadwick (Birkbeck College, University of London) and Bernd Frick (University of Padeborn).
c) ESIrg published papers by Francesc Pujol and coauthors:
- Garcia-del-Barrio, P. and F. Pujol (2008), “El papel del fútbol en la sociedad actual.Fútbol: ocio y negocio”, Revista Empresa y Humanismo, Vol. XI, nº 1/08 (accepted for publication)
- Garcia-del-Barrio, P. and F. Pujol (2007), "Hidden Monopsony Rents in Winner-take-all Markets. Sport and Economic Contribution of Spanish Soccer Players", Managerial and Decision Economics, Vol. 28, pp. 57-70.
- Garcia-del-Barrio, P. and F. Pujol (2005), "Està la popularitat dels esportistes inclosa en la valoració de mercat?", Revista Econòmica de Catalunya, N. 51, March, pp. 56-69.
d) ESIrg Research and Technical notes by Francesc Pujol and coauthors
· Pujol, F. (2007b), “El valor mediático del Tour de Francia. El doping eclipsa al éxito deportivo”, Technical Note 4/07, ESIrg, Universidad de Navarra. (Spanish version)
· Pujol, F. (2007a), “La conmoción mediática mundial provocada por la sanción a Vodafone McLaren-Mercedes”, Technical Note 3/07, ESIrg, Universidad de Navarra. (Spanish version)
· Pujol, F., Garcia-
· Pujol, F., Garcia-del-Barrio (2007c), “Tres colíderes, un campeón: valor mediático en
· Pujol, F., Garcia-del-Barrio (2007b), "Mid-Season Report on the Media Value of Football. february 2007", ESIrg, Universidad de Navarra. (English and Spanish version)
· Pujol, F., Garcia-del-Barrio (2007a), "What is the Contribution of David Beckham to Real Madrid?", Technical Note 1/07, ESIrg, Universidad de Navarra. (English and Spanish version)
· Pujol, F., Garcia-del-Barrio (2006b), "Report on the Media Value of Football. September 2006", ESIrg, Universidad de Navarra. (English and Spanish version)
· Pujol, F., Garcia-del-Barrio (2006a), "Informe final: El valor mediático del Mundial de baloncesto 2006", ESIrg, Universidad de Navarra. (Spanish version)
e) Member of the editorial board of the International Journal of Sports Marketing and Sponsorship (since 2007)
f) Paper presentations
· October 2007: “Valoración económica de futbolistas a través de su valor mediático”, Seminario internacional “Valoración de derechos de jugadores y clubes de fútbol”, Lonja de Bogotá, Colombia.
· September 2007: “The rationality of underemploying the best soccer players”, European Labor Economics Congress, Bergen, Norway.
· June 2007, “The rationality of underemploying the best soccer players”, Congreso nacional de Economía del Trabajo, Las Palmas de Gran Canaria.
· May 2007, “¿Por qué medir el valor mediático deportivo?”, Seminario del Departamento de Empresa Informativa, Facultad de Comunicación, Universidad de Navarra.
· February 2006 “Hidden Monopsony Rents in Winner-take-all Markets. Sport and Economic Contribution of Spanish Soccer Players”, Simposio de Análisis Económico, Pamplona.
· February 2005 “A cyclical learning function under uncertainty: the spanish quiniela case”, Simposio de Análisis Económico, Salamanca.
