Economics, Sport and Intangibles Research Group (ESI), University of Navarra

This is the homepage of ESI, University of Navarra. It contains the research results related with the measurement of intangible assets in professional sport competitions. We provide a quantitative measure of sportsmen prestige, public attraction and mass media exposure. We call this measure "Media Value".

Coming soon (Mid february 2010), the 5th Mid-Season Report on media value in Football. The impact of Real Madrid new revolution.

As always in our football media value reports, we will present the results, concerning the period September 2009 to February 2010, freely accessible about:

Top football players by media value
Top football teams by media value
Top coaches by media value
Specific Analysis

In this site you can find information about media value in sport, and its business and economic implications.

Studies with free public access information:

Football

• Global Rankings of UEFA Champions League Players and Teams (Season 2006/07, 2007/08, 2008/09)
  
• Estimation of footballers fair transfer value (2007/08, 2008/09)
  
• UEFA Euro 2008
• David Beckham as brand for Real Madrid.

Basketball

• NBA (Season 2005/06, 2006/07, 2007/08, 2008/09)
• FIBA World Cup Japan 2006
• Eurobasket Madrid 2007

Formula 1

• Season 2006/07, 2007/08
• The impact of the spying scandal 2007

Olympics

• Beijing 2008 Olympics Media Value Project

Cycling

• Tour de France (with doping scandal analysis, 2007, 2008)
• Vuelta a España (2008)

Tennis

• Season 2007, 2008

Other documents:

• Reports on media value
• Scientific articles
• Press coverage about ESIrg reports

Puede descargar aquí el resumen del informe sobre los fichajes del verano 2009.

Interview published in The New York Times.

Soccer Strike is Avoided in Spain After a Tax Increase (NY Times, November 6 2009)

 

We show here some examples of the media coverage provided to the 2009 Annual Report on Media Value in Football.

Generar ganancias con sus fichajes, un reto "galáctico para el Real Madrid. (Wall Street Journal Americas, July 5, 2009)

Messi Tops Ronaldo as World Star: Study. (The Times of India, June 24, 2009)

¿Cuánto valen Cristiano o Kaká? Los excesos del deporte en época de crisis (Wharton Universia, July 2009)

CR9 acontecimiento planetario (ABC, Madrid, July 12, 2009)

Messi si mangia Cristiano (La Gazzetta dello Sport, June 24, 2009)

Madrid, capitale du foot-business (Le Monde, July 2, 2009)

Messi stella mediatica. Nel calcio nessuno lo vale (La Repubblica, June 24, 2009)

Cristiano Ronaldo, un reclamo de 100 millones de euros (5 Días, July 6, 2009)

Video: Telediario 1 TVE (in Spanish)

Video: Noticias de la Cuatro (in Spanish)

Viedo: Noticias La Sexta (in Spanish)

Video: Noticies TV3 (in Catalan)

 

 

 

 

The new ESI Media Value in Football, Season 2008/09 has been presented by June 23rd, and will be publicly available. Full editions in English and Spanish coming.

The abstract in Spanish is already available.

Puede descargar aquí el Resumen del Informe de valor mediático en el fútbol 2008/09 (en castellano).

More information in English and Spanish coming soon.

Messi (FC Barcelona), top player of the world by media value, season 2008/09. He has 21.9 points of media value. Cristiano Ronaldo (Real Madrid/Manchester United), former leader, comes second, with 21 points and Kaká (Real Madrid/AC Milan) third, with 14.6 points.




Puede consultar aquí la nota de prensa sobre el precio de mercado correcto de Cristiano Ronaldo y Kaká (en castellano).


Content:

1. Top 10 football players worldwide by media value.





2. Top 10 football clubs by media value.



3. Top football coaches.

4. Market value of top football players by media value.




5. The media impact of UEFA Champions League. A focus analysis.

6. Measuring the media impact of selected football events 2008/09





6. Contributions to team brand: Guardiola and Messi in FC Barcelona, Cristiano Ronaldo in Manchester United.

You can download here a short note (in Spanish) concerning media value in NBA season 2008/09, with a special focus on Pau Gasol sport and media performance.

Puede descargar aquí la nota en castellano sobre el valor mediático en la NBA, con un análisis especial del éxito deportivo y el impacto mediático de Pau Gasol.

ESI presents its traditional Football Media Value Report, February 2009 edition.

You can download here the complete document, in english.

Puede descargar aquí el informe completo en español. Puede acceder al resumen en español.
Contenido:

• Valor mediático de futbolistas
• Valor mediático de clubes
• Valor mediático de entrenadores
• Impacto mediático de las lesiones graves
• Marcas globales: los equipos más mediáticos de cada país.
• Ranking de jugadores de la Champions en cada país.
• Grado de internacionalidad mediática de las ligas dométiscas.

Among other topics, you will find there:

• Top football players by media value (till end january 2009)
• Top football teams by media value
• Top football coaches by media value

    Specific analysis:

• Severe injuries: You will always walk alone
• Global football brands: the leading team in each country
• How international are national football leagues?
• National media views on Champions League players

Las marcas continúan arriesgando con el deporte (Cinco Días, 10 October 2009)

El Barça posa setge al domini del ManU (Avui, 24 August 2009)

El Barça gana el "duelo de canteras" al Madrid (Sport, 29 April 2009)

Au Barça, la star 'cest le centre de formation (Le Monde, 23 February 2009)

Athletic y Osasuna, en el podio de los clubes eficientes (Deia, 1 November 2008)

El Celta, el cuarto club menos eficiente (La Región, 1 November 2008)

Ronaldo vale 63 milhoes em Portugal e 83 la fora (Diario de Notícias, Lisboa, 4 December 2008)

Puede descargar ya el Informe sobre los fichajes y valoración de futbolistas, temporada 2008/09, versión en castellano.

ESI presents its 2nd Annual Report about the Transfer Market.

The report covers 158 transfers made during the Summer 2008 Period in Europe for payments over 4 million euros. Fair transfer fee is calculated using ESI estimations based in the media value approach.

• Best and worst transfer deals (quality/price)
• Best and worst buying and selling clubs.
• Net movements between the big leagues.
• Clubs counting with the most valuable home-grown players.
• Are Manchester City transfer millions good news for football in Europe?

La cantera del Barcelona es la más rentable de Europa (5 Días, 11 December 2008)

El FC Barcelona y el Real Madrid empatan en el mercado de fichajes (La Vanguardia, 10 December 2008)

La cantera de los clubes se convierte en el tesoro más codiciado... por otros (El Economista, 11 December 2008)

Real Madrid Vs Barcelona: ventas millonarias y canteras llenas de dinero (El Comercio, Perú, 10 December 2008)

Barcelona perdeu dinheiro na negociação de Ronaldinho Gaúcho, diz estudo (Yahoo! News Brazil, 10 December 2008)

Paternina da 32 millones al Valencia CF (Superdeporte, 11 December 2008)

The June 2008 edition of the Report on Media Value in Football. You can download it here (in English).

Disponible ya la versión en castellano del Informe completo. Descargue aquí la nota de prensa resumen del estudio, en español.
 
It contains, among other topics:

• Top 10 players by media value: 1. Cristiano Ronaldo (20.5), 2. Messi (12.3), 3. Rooney (12.3), 4. Ronaldinho (12.1), 5. Drogba (10.9), 6. Torres (9.8), 7. Kaka (9.8), 8. Beckham (9.6), 9. Gerrard (9.5), 10. Lampard (9.2)
  
• Top teams by media value: 1. Manchester Unted (81.2), 2. FC Barcelona (80.3); 3. Chelsea (64)
  
• Estimation of fair transfer value of top players. Cristiano Ronaldo: 83 miilions of euro; Fernando Torres (63), Kaka (60), Messi (59), Cesc (50), Ronaldinho (35)
  
• Perceived Brand Drivers of some top players and teams.
• The impact of Football on city visibility: Villarreal increases its visibility from its actual 48,000 inhabitants to an equivalent to a 210,000 population thanks to its local football club. Getafe increases its visibility 2.5 times.

Football Media Value. Season 2006-2007 Final Report.

Cristiano Ronaldo, Manchester United, new media value references worldwide. With an special analysis of media value and trasfer payments.

Puede descargar aquí la nota breve sobre el impacto mediático mundial del FC Barcelona y el Manchester United, así como el interés mediático internacional previo a la final de la Liga de Campeones 2009.

You can download here a report about the impact of hosting a sport event in a city image and brand. We analyse the impact of The World Roller Speed Skating Championship Gijon 2008. The report is written in Spanish.

Informe sobre el impacto mediático del campeonato del mundo de patinaje de velocidad gijón 2008 (en español)

OTHER RESEARCH PROJECTS USING ESI METHODOLOGY