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Economics, Sport and Intangibles Research Group (ESI),
University of
Navarra
This is the homepage of ESI,
University of
Navarra. It contains the research results related with the measurement of intangible assets in professional sport competitions. We provide a quantitative measure of sportsmen prestige, public attraction and mass media exposure. We call this measure "Media Value".
R15 Report on Media Value in Football. Mid-Season 2009/10
Coming soon (Mid february 2010), the 5th Mid-Season Report on media value in Football. The impact of Real Madrid new revolution. As always in our football media value reports, we will present the results, concerning the period September 2009 to February 2010, freely accessible about: Top football players by media value Top football teams by media value Top coaches by media value Specific Analysis
In this site you can find information about media value in sport, and its business and economic implications. Studies with free public access information: Football
Basketball
Formula 1
Olympics
Cycling
- Tour de France (with doping scandal analysis, 2007, 2008)
- Vuelta a España (2008)
Tennis
Other documents:
R14 Informe sobre traspasos 2009
R13 Media Value in Football June 2009. Press Coverage
We show here some examples of the media coverage provided to the 2009 Annual Report on Media Value in Football.
Generar ganancias con sus fichajes, un reto "galáctico para el Real Madrid. (Wall Street Journal Americas, July 5, 2009)
Messi Tops Ronaldo as World Star: Study. (The Times of India, June 24, 2009)
¿Cuánto valen Cristiano o Kaká? Los excesos del deporte en época de crisis (Wharton Universia, July 2009)
CR9 acontecimiento planetario (ABC, Madrid, July 12, 2009)
Messi si mangia Cristiano (La Gazzetta dello Sport, June 24, 2009)
Madrid, capitale du foot-business (Le Monde, July 2, 2009)
Messi stella mediatica. Nel calcio nessuno lo vale (La Repubblica, June 24, 2009)
Cristiano Ronaldo, un reclamo de 100 millones de euros (5 Días, July 6, 2009)
Video: Telediario 1 TVE (in Spanish)
Video: Noticias de la Cuatro (in Spanish)
Viedo: Noticias La Sexta (in Spanish)
Video: Noticies TV3 (in Catalan)
R13 Media Value in Football. Season 2008/09 Report
 The new ESI Media Value in Football, Season 2008/09 has been presented by June 23rd, and will be publicly available. Full editions in English and Spanish coming. The abstract in Spanish is already available. Puede descargar aquí el Resumen del Informe de valor mediático en el fútbol 2008/09 (en castellano).More information in English and Spanish coming soon. Messi (FC Barcelona), top player of the world by media value, season 2008/09. He has 21.9 points of media value. Cristiano Ronaldo (Real Madrid/Manchester United), former leader, comes second, with 21 points and Kaká (Real Madrid/AC Milan) third, with 14.6 points.  Puede consultar aquí la nota de prensa sobre el precio de mercado correcto de Cristiano Ronaldo y Kaká (en castellano). Content: 1. Top 10 football players worldwide by media value.  2. Top 10 football clubs by media value.  3. Top football coaches. 4. Market value of top football players by media value.  5. The media impact of UEFA Champions League. A focus analysis. 6. Measuring the media impact of selected football events 2008/09  6. Contributions to team brand: Guardiola and Messi in FC Barcelona, Cristiano Ronaldo in Manchester United.
Pau Gasol, gigante mediático
R12 Football Media Value. Mid Season Report
ESI presents its traditional Football Media Value Report, February 2009 edition. You can download here the complete document, in english. Puede descargar aquí el informe completo en español. Puede acceder al resumen en español. Contenido:
- Valor mediático de futbolistas
- Valor mediático de clubes
- Valor mediático de entrenadores
- Impacto mediático de las lesiones graves
- Marcas globales: los equipos más mediáticos de cada país.
- Ranking de jugadores de la Champions en cada país.
- Grado de internacionalidad mediática de las ligas dométiscas.
 Among other topics, you will find there:
- Top football players by media value (till end january 2009)
- Top football teams by media value
- Top football coaches by media value
Specific analysis:
- Severe injuries: You will always walk alone
- Global football brands: the leading team in each country
- How international are national football leagues?
- National media views on Champions League players
Examples of Press Coverage 2008/09
Las marcas continúan arriesgando con el deporte (Cinco Días, 10 October 2009) El Barça posa setge al domini del ManU (Avui, 24 August 2009) El Barça gana el "duelo de canteras" al Madrid (Sport, 29 April 2009) Au Barça, la star 'cest le centre de formation (Le Monde, 23 February 2009) Athletic y Osasuna, en el podio de los clubes eficientes (Deia, 1 November 2008) El Celta, el cuarto club menos eficiente (La Región, 1 November 2008) Ronaldo vale 63 milhoes em Portugal e 83 la fora (Diario de Notícias, Lisboa, 4 December 2008)
Football Transfer Market. Summer 2008 Report
Puede descargar ya el Informe sobre los fichajes y valoración de futbolistas, temporada 2008/09, versión en castellano.
ESI presents its 2nd Annual Report about the Transfer Market.
The report covers 158 transfers made during the Summer 2008 Period in Europe for payments over 4 million euros. Fair transfer fee is calculated using ESI estimations based in the media value approach.
- Best and worst transfer deals (quality/price)
- Best and worst buying and selling clubs.
- Net movements between the big leagues.
- Clubs counting with the most valuable home-grown players.
- Are Manchester City transfer millions good news for football in Europe?
Transfers Season 2008/09 Press Coverage
R09 Report on Media Value in Football. June 2008 edition
The June 2008 edition of the Report on Media Value in Football. You can download it here (in English). Disponible ya la versión en castellano del Informe completo. Descargue aquí la nota de prensa resumen del estudio, en español. It contains, among other topics:
- Top 10 players by media value: 1. Cristiano Ronaldo (20.5), 2. Messi (12.3), 3. Rooney (12.3), 4. Ronaldinho (12.1), 5. Drogba (10.9), 6. Torres (9.8), 7. Kaka (9.8), 8. Beckham (9.6), 9. Gerrard (9.5), 10. Lampard (9.2)
- Top teams by media value: 1. Manchester Unted (81.2), 2. FC Barcelona (80.3); 3. Chelsea (64)
- Estimation of fair transfer value of top players. Cristiano Ronaldo: 83 miilions of euro; Fernando Torres (63), Kaka (60), Messi (59), Cesc (50), Ronaldinho (35)
- Perceived Brand Drivers of some top players and teams.
- The impact of Football on city visibility: Villarreal increases its visibility from its actual 48,000 inhabitants to an equivalent to a 210,000 population thanks to its local football club. Getafe increases its visibility 2.5 times.
R06 Report on Media Value in Football. June 2007 Edition

Football Media Value. Season 2006-2007 Final Report.
Cristiano Ronaldo, Manchester United, new media value references worldwide. With an special analysis of media value and trasfer payments.
NB20 Impacto previo final Liga de Campeones
R11 Informe sobre impacto mediático campeonato patinaje velocidad Gijón 2008
OTHER RESEARCH PROJECTS USING ESI METHODOLOGY
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