Economics, Sport and Intangibles Research Group (ESI), University of Navarra

This is the homepage of ESI, University of Navarra. It contains the research results related with the measurement of intangible assets in professional sport competitions. We provide a quantitative measure of sportsmen prestige, public attraction and mass media exposure. We call this measure "Media Value".

Some of our reports. You can freely download them.

* Please be aware that it seems that documents be download when using Google Chrome. There is no such problem if using Firefox.

   

Football. Season 2010/11 (Access)   Football. Mid Season 2010/11 (Access)   FIFA World Cup 2010 (Access)


Football Season 2009/10 (Access)  Formula 1 Season 2009 (Access)  Football Season 2008/09 (Access)
 

Sponsorship FC Barcelona - Seiko (Access) Patinaje. Impacto Ciudad (Access) Análisis fichajes 2009 (Access)

In this site you can find information about media value in sport, and its business and economic implications.

Studies with free public access information:

Scandals and Reputation crisis

• FIFA Bribery Case: Media Reputation Analysis (in our blog Crisis, Media, Reputation)
• Mourinho Reputation. The Impact of UEFA Disciplinary Case in Real Madrid Image (in our blog Crisis, Media, Reputation)
• Formula 1: The impact of the spying scandal 2007 (in Spanish)
• Tour de France (2007): Media Impact of Doping Scandal
• Tour de France (2008): Media Impact of Docping Scandal
  

Football

• Global Rankings of UEFA Champions League Players and Teams (Season 2006/07, 2007/08, 2008/09)
  
• Estimation of footballers fair transfer value (2007/08, 2008/09)
  
• UEFA Euro 2008
• David Beckham as brand for Real Madrid.

Basketball

• NBA (Season 2005/06, 2006/07, 2007/08, 2008/09)
• FIBA World Cup Japan 2006
• Eurobasket Madrid 2007

Formula 1

• Season 2006/07, 2007/08
• The impact of the spying scandal 2007 (in Spanish)
  

Olympics

• Beijing 2008 Olympics Media Value Project

Cycling

• Tour de France (with doping scandal analysis 2007, 2008, in Spanish)
• Vuelta a España (2008)

Tennis

• Season 2007, 2008

Other documents:

• Reports on media value
• Scientific articles
• Press coverage about ESIrg reports

 

Puede consultar el avance del informe sobre el impacto mediático de la JMJ y en la imagen de Madrid en la página de Medios, Reputación e Intangibles

• ¿Quienes son los más mediáticos? (Informativos Telecinco, 18 Feb 2011, video)
• Messi, el Baça y Mourinho, los más mediáticos (Noticias TVE, 15 feb 2011, vídeo)
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Dec 22, 2010


Using media value techniques, we are conducting a project related with the analysis of the US State Department cables revealed by Wikileaks. We analyze just the media impact and the reputation impact of this issue on all affected countries, companies and personalities.

As this crisis evolves daily, we have opened a blog where we publish regularly some of our updated empirical results. if you are interested, you can check them at  Wikileaks Reputation Crisis blog.

This project is part of the studies covered by our joint group, Media, Reputation and Intangibles center, MRI Universidad de Navarra.

You can check below some selected examples of media coverage given to the 2010 Mid-Season Report on Media Value in Football


Messi and Barcelona are the most valuable media brands (The Guardian, February 27, 2010)

El impacto mediático será clave en la campaña electoral (Sport, February 28, 2010)

Lionel Messi, joueur le plus 'médiatique' (Le Figaro, February 26, 2010)

Florentino revaloriza un 70% la marca Real Madrid (Marca, February 27, 2010)

Ganar Asia, el reto del Barcelona y el Real Madrid como marcas (Cinco Días, March 1, 2010)

Messi, Barça most valuable (New York Times, february 28, 2010)

Interview published in The New York Times.

Soccer Strike is Avoided in Spain After a Tax Increase (NY Times, November 6 2009)

Football Media Value. Season 2006-2007 Final Report.

Cristiano Ronaldo, Manchester United, new media value references worldwide. With an special analysis of media value and trasfer payments.

Puede descargar aquí la nota breve sobre el impacto mediático mundial del FC Barcelona y el Manchester United, así como el interés mediático internacional previo a la final de la Liga de Campeones 2009.

OTHER RESEARCH PROJECTS USING ESI METHODOLOGY

Nov 2, 2010

We apply ESI media value approach to etimate the implications of media impact in other fields besides sport. In our sister web site Media, Reputation and Intangibles we have analysed some issues related with politics issues. For instance, we have shown the relationship between polls and media attention during the 2008 US Presidential elections. We have also checked the strong relationship between media attention and actual voting in the Spanish 2008 legislative elections. We identified also the main electoral issues portrayed by the press.

We have followed now the US Election day of Nov 2, 2010. You can check here some some results concerning media attention given to all Governors candidates, and also, the relationship between media attention, polls and actual voting results.
 

Hemos publicado un informe específico sobre el impacto mediático mundial del rescate de los 33 mineros de la mina de San José en Chile, con un análisis de impacto en la reputacion y perfil de marca de Chile y del presidente Sebastián Piñera.

Puede consultar aquí la versión provisional del Informe sobre el impacto mediático del rescate de los 33 mineros en Chile.

Puede consultar los gráficos que presentan algunos de los resultados, publicados por el periódico El Mercurio de Chile, en la edición de 19 de octubre de 2010.