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Economics, Sport and Intangibles Research Group (ESI),
Mundial de fútbol 2010. Análisis de valor mediático y reputación   Está ya disponible para el público: Mundial de fútbol de Sudáfrica 2010. Análisis de valor mediático y de reputación Puede consultar aquí la nota de prensa Puede descargar aquí el informe completo, en castellano (153 páginas, 6 megas). Versión provsional, actualizada el 26 de julio de 2010.  El informe contiene los siguientes resultados: 1. Futbolistas más mediáticos del Mundial 2. Selecciones más mediáticas del Mundial 3. Entrenadores más mediáticos del Mundial 4. Arbitros más mediáticos 5. Impacto del Mundial en la percepción exterior de la marca España 6. Impacto del Mundial en la marca ciudad: el caso de Ciudad del Cabo 7. Análisis de patrocinios. El caso de David Villa Report Media Value in Football
Puede descargar el resumen del informe aquí.
Mostramos a continuación los resultados referidos al ranking mediático de futbolistas y de equipos. También mostramos la estimación de precio de mercado de los 10 futbolistas más mediáticos, calculado por el método del valor mediático. En el informe se analiza el valor mediático ligado al Mundial 2010 de Sudáfrica. Los resultados indican que la selección española es la más mediática de todas las que participan en la competición, por delante de Inglaterra y Brasil. Es por tanto la selección que atesora a priori mayor talento en el conjunto de los jugadores. Nuestros resultados indican también que España y Alemania son las selecciones que menos dependen mediáticamente de su estrella principal, por lo queson menos dependientes de las individualidades. 
Pau Gasol, gigante mediático You can download here a short note (in Spanish) concerning media value in NBA season 2008/09, with a special focus on Pau Gasol sport and media performance. Puede descargar aquí la nota en castellano sobre el valor mediático en la NBA, con un análisis especial del éxito deportivo y el impacto mediático de Pau Gasol. 
R16 Formula 1 Media Value 2009 Season Report  New: 2009 Season Formula 1. You can download here the extended abstract, in english. You can download here the complete report in English (119 pages) Puede descargar aquí el informe completo (127 páginas) Puede descargar aquí el resumen extendido del Informe sobre el valor mediático en la Formula 1, temporada 2009, versión en español.  Content: 1. Drivers' Ranking 2. Team Ranking Specific Analysis 3. Formula One media power by countries 4. Media value evolution through season 2009 5. All GP 2009 media value podiums 6. Drivers' perceived brand profile 7. Teams brand image 8. Fernando Alonso and Ferrari media contribution Special Appendix: A. 2010 Pre-Season Media Value Rankings B. 2010 Pre Season Media Coverage in Selected Countries R15 Report on Media Value in Football. Mid-Season 2009/10  En castellano: Nota de prensa del informe sobre valor mediático en el fútbol, edición febrero 2010 (castellano). Resumen del informe sobre valor mediático en el fútbol (castellano). Just released, the 5th Mid-Season Report on media value in Football. The impact of Real Madrid new revolution. As always in our football media value reports, we will present the results, concerning the period September 2009 to February 2010, freely accessible about: Top football players by media value  Top football teams by media value  Specific Analysis: New Real Madrid Revolution An Unprecedented increase in Media Value Real Madrid is once again the main media reference in key international markets. We show here the example of the South America market. The small figures show which was the leading team by media value in the precedent season. We have at ESI the media value share of teams and football players for more than 110 countries and territories.  Real Madrid made an unprecedented movement in the Summer Window transfer market, by hiring Cristiano Ronaldo, Kaká and Benzema, top media references in their championships. Real Madrid paid a record transfer fee of some 94 million euro to Manchester United. What happens when a top global brand like Manchester United sells its main intangible asset, Cristiano Ronaldo? How do international supporters react? Do they still follow Manchester United without CR7 and they replace him by another ManU star (like Rooney)? Or do they follow Cristiano Ronaldo, now CR9 and then they abandon also Manchester United as reference club? The answer of this question is evidently a key issue not only for Manchester United commercial interests, but it is also crucial for all other potentional winners and losers with this transfer movement: Cristiano Ronaldo, Real Madrid, Manchester United rivals in English Premier. Identifying winners and losers has also a direct impact to others: the global and local sponsors of all these teams and players, and broadcast rights holders. Using ESI methodology we can tackle this relelant issue, as we count with the data about which are the relevant team and football players brands inside each single market monitored by us, some 110 countries and territories. We can compare the present situation with last year one, before the transfer. In order to identify the question raised, we restrain the analysis to those markets where Manchester United was the top media reference in terms of team and in terms of top preferred player. You can find below that 21 countries and territories were completely dominated by Manchester United and Cristiano Ronaldo one year ago.  What happnes one year later, when now ManU-CR7 has turned to RM-CR9? What are doing international supporters: do they choose ManU or do they choose CR9? In the following figure we can observe that Manchester United has succeeded in controlling totally just four markers: India, Australia, Singapore and Japan.  What about the other countries totally controlled previously by Manchester United? The following 6 countries have been lost. Manchester United has been replaced by a Spanish Liga team and the main football star is CR9 in Real Madrid. This affect some big football markets like Brazil, United States and China.  We find a mixed situation in the other markets: in 9 markets Manchester United is still the local media reference team, but the football star is now from Chelsea (Terry, Drogba), FC Barcelona (Messi) or Real Madrid (Cristiano Ronaldo). In Pakistan, the markets moves from ManU to Chelsea team and players. R15 Press Coverage Report on Media Value in Football. Mid-Season 2009/10 You can check below some selected examples of media coverage given to the 2010 Mid-Season Report on Media Value in Football Messi and Barcelona are the most valuable media brands (The Guardian, February 27, 2010) El impacto mediático será clave en la campaña electoral (Sport, February 28, 2010) Lionel Messi, joueur le plus 'médiatique' (Le Figaro, February 26, 2010) Florentino revaloriza un 70% la marca Real Madrid (Marca, February 27, 2010) Ganar Asia, el reto del Barcelona y el Real Madrid como marcas (Cinco Días, March 1, 2010) Messi, Barça most valuable (New York Times, february 28, 2010) 
In this site you can find information about media value in sport, and its business and economic implications. Studies with free public access information: Football
Cycling
R14 Informe sobre traspasos 2009
Press Coverage Interview published in The New York Times. Soccer Strike is Avoided in Spain After a Tax Increase (NY Times, November 6 2009) 
R13 Media Value in Football June 2009. Press Coverage
We show here some examples of the media coverage provided to the 2009 Annual Report on Media Value in Football. Generar ganancias con sus fichajes, un reto "galáctico para el Real Madrid. (Wall Street Journal Americas, July 5, 2009) Messi Tops Ronaldo as World Star: Study. (The Times of India, June 24, 2009) ¿Cuánto valen Cristiano o Kaká? Los excesos del deporte en época de crisis (Wharton Universia, July 2009) CR9 acontecimiento planetario (ABC, Madrid, July 12, 2009) Messi si mangia Cristiano (La Gazzetta dello Sport, June 24, 2009) Madrid, capitale du foot-business (Le Monde, July 2, 2009) Messi stella mediatica. Nel calcio nessuno lo vale (La Repubblica, June 24, 2009) Cristiano Ronaldo, un reclamo de 100 millones de euros (5 Días, July 6, 2009) Video: Telediario 1 TVE (in Spanish) Video: Noticias de la Cuatro (in Spanish) Viedo: Noticias La Sexta (in Spanish) Video: Noticies TV3 (in Catalan)
R13 Media Value in Football. Season 2008/09 Report  The new ESI Media Value in Football, Season 2008/09 has been presented by June 23rd, and will be publicly available. Full editions in English and Spanish coming. The abstract in Spanish is already available. Puede descargar aquí el Resumen del Informe de valor mediático en el fútbol 2008/09 (en castellano). More information in English and Spanish coming soon. Messi (FC Barcelona), top player of the world by media value, season 2008/09. He has 21.9 points of media value. Cristiano Ronaldo (Real Madrid/Manchester United), former leader, comes second, with 21 points and Kaká (Real Madrid/AC Milan) third, with 14.6 points.  Puede consultar aquí la nota de prensa sobre el precio de mercado correcto de Cristiano Ronaldo y Kaká (en castellano). Content: 1. Top 10 football players worldwide by media value.  2. Top 10 football clubs by media value.  3. Top football coaches. 4. Market value of top football players by media value. 5. The media impact of UEFA Champions League. A focus analysis. 6. Measuring the media impact of selected football events 2008/09 7. Contributions to team brand: Guardiola and Messi in FC Barcelona, Cristiano Ronaldo in Manchester United. 
R12 Football Media Value. Mid Season Report ESI presents its traditional Football Media Value Report, February 2009 edition. You can download here the complete document, in english. Puede descargar aquí el informe completo en español. Puede acceder al resumen en español. Contenido:
 Among other topics, you will find there:
 Examples of Press Coverage 2008/09 Las marcas continúan arriesgando con el deporte (Cinco Días, 10 October 2009) El Barça posa setge al domini del ManU (Avui, 24 August 2009) El Barça gana el "duelo de canteras" al Madrid (Sport, 29 April 2009) Au Barça, la star 'cest le centre de formation (Le Monde, 23 February 2009) Athletic y Osasuna, en el podio de los clubes eficientes (Deia, 1 November 2008) El Celta, el cuarto club menos eficiente (La Región, 1 November 2008) Ronaldo vale 63 milhoes em Portugal e 83 la fora (Diario de Notícias, Lisboa, 4 December 2008) 
Football Transfer Market. Summer 2008 Report Puede descargar ya el Informe sobre los fichajes y valoración de futbolistas, temporada 2008/09, versión en castellano. ESI presents its 2nd Annual Report about the Transfer Market. The report covers 158 transfers made during the Summer 2008 Period in Europe for payments over 4 million euros. Fair transfer fee is calculated using ESI estimations based in the media value approach.
Transfers Season 2008/09 Press Coverage La cantera del Barcelona es la más rentable de Europa (5 Días, 11 December 2008) El FC Barcelona y el Real Madrid empatan en el mercado de fichajes (La Vanguardia, 10 December 2008) La cantera de los clubes se convierte en el tesoro más codiciado... por otros (El Economista, 11 December 2008) Real Madrid Vs Barcelona: ventas millonarias y canteras llenas de dinero (El Comercio, Perú, 10 December 2008) Barcelona perdeu dinheiro na negociação de Ronaldinho Gaúcho, diz estudo (Yahoo! News Brazil, 10 December 2008) Paternina da 32 millones al Valencia CF (Superdeporte, 11 December 2008) 
R09 Report on Media Value in Football. June 2008 edition
The June 2008 edition of the Report on Media Value in Football. You can download it here (in English).
Disponible ya la versión en castellano del Informe completo. Descargue aquí la nota de prensa resumen del estudio, en español. It contains, among other topics:
R06 Report on Media Value in Football. June 2007 Edition
You can download here the complete report, in English
 NB20 Impacto previo final Liga de Campeones
Puede descargar aquí la nota breve sobre el impacto mediático mundial del FC Barcelona y el Manchester United, así como el interés mediático internacional previo a la final de la Liga de Campeones 2009.
R11 Informe sobre impacto mediático campeonato patinaje velocidad Gijón 2008
You can download here a report about the impact of hosting a sport event in a city image and brand. We analyse the impact of The World Roller Speed Skating Championship Gijon 2008. The report is written in Spanish.
Informe sobre el impacto mediático del campeonato del mundo de patinaje de velocidad gijón 2008 (en español) OTHER RESEARCH PROJECTS USING ESI METHODOLOGY   
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