Updated: February 25, 2008

We show the evolution of our index of global media attention in the US Election process by the media in English worldwide.

The measure presented in the graph refers to the 30 days moving average of total news produced worldwide referring to top Democrat and Republican candidates. We take as reference value 100 the amount of news received during December 2007, the month before the start of the primary elections (Iowa, January 3).

The peak of higher cummulated media attention has been reached in the aftermath of the Super Tuesday election day (Feb 5), in February 14th. The Global Media Attention Index reached a value of 384 points, i.e. almost fourfold the media coverage produced just in the beginning of the primaries. This implies that the state victories obtained during this period have a much higher political value than those obtained during January, as they receive twice more media coverage.

Media Attention levels reached by the end of January were over 300 points.  This result tends to confirm that the strategy chosen by Giuliani's staff to concentrate all efforts in Florida votation (Feb 29) and later on was a political misjudgement, as a substantial amount of media coverage reflected the poor performance collected by the former NY Major in the previous state elections, compromising his candidacy.

 Last updated: January 22, 2008

In this section we show how global media attention evolve concerning the coverage of the US Elections.

The following graph shows the evolution of global media attention in English. It refers to the total amoount of news produced during the last 30 days, in English speaking news media. It takes value 100 for the level of media attention gathered ath the beginning of 2008, referring then to all news generated during December 2007, before the Primaries start.

We label in the graph the days where a State Primary votation or Caucus does occur.