University of Navarra
Department of Media Management and Media Economics SCHOOL OF COMMUNICATION
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Media Markets Monographs

The Media Markets Monographs is an annual publication edited by the Media Management Department. Every issue will publish an original research work, longer than a journal article, which focuses on the analysis of media and communication markets, from a variety of perspective.

The Media Markets Monographs is open to a wide range of research methodologies, disciplines and theoretical interests, as far as the studies are innovative and enrich the body of knowledge on structure, performance and understanding of media markets.

The editor of the Media Markets Monographs encourages the submission of works including conceptual developments and practical aspects of theories, more than mostly empirical research papers.
 
 
 
Table of contents:
1. The changes in Journalism. 
2. The Newspaper and its Public.
3. Journalistic Dilemmas.
4. Journalistic Education in the Digital Era.
5. Maintaining Readership.
6. Does Journalistic Excellence Pay Off?
7. Using Research.
8. Newspaper Marketing.
9. The Battle for Advertising.
10. The Structure of the Business.
11. A Changed Media World.
12. Where Next.
 

Nº 6: American Newspapers. How They Have Changed and How They Must Keep Changing.
Leo Bogart. December 2005.

This book is thought as a review of Leo Bogart´s thinking about newspapers. The author has brought factual information up to date and eliminated redundancies and allusions that are no longer topical. However, mass communications are changing so rapidly that by the time the reader picks up this book new developments will inevitably top the agenda for discussion. This dynamism is precisely what makes the subject of newspapers´present struggles and future prospects so fascinanting.

In the ever changing newspaper environment, Leo Bogart combines timeless ideas with fresh thinking to face the future success.

[If you would like to buy it, please send this form]

Nº 5: European Television Production. Pluralism and Concentration.
Mercedes Medina. May 2005. [If you would like to buy it, please send this form]

Nº 4: Programming and Direct Viewer Payment For Television.
Mónica Herrero. June 2003. [If you would like to buy it, please send this form]

Nº 3: Media Concentration in the European Market. New Trends and Challenges.
Alfonso Sánchez Tabernero and Miguel Carvajal. June 2002.

Nº 2: Economic and Financial Press: From the Beginnings to the First Oil Crisis.
Angel Arrese. June 2001

Nº 1: Time and the information Market: The case of Spain.
Alfonso Nieto. June 2000

- If you would like to receive further information, please contact with the editor, Charo Sádaba.
- If you would like to buy any of the monographs, please send us this form.