LOEWE CONTROVERSY: A WINNING BRANDING STRATEGY WITH 95% OF NEGATIVE RATINGS.

See our media impact and reputation analysis in our blog. The study is divided in three parts.

Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad

Part II: Loewe Is Dead. Long Live Loewe!

Part III: A Winning Strategy With 95% of Negative Ratings

Sponsorship Crisis. Feb 2012 Access Reputation Crisis. April 2012 Access

Country Brand (Esp) July 2010 Access

Bayern Munich Vs Chelsea Champions Final 2012. Media Impact Analysis. (in our blog)

Reputation Analysis: FIFA bribery Case (posted in blog Crisis, Media, Reputation)

Reputation Analysis: The Impact of UEFA Sanctions on Mourinho and Real Madrid Reputation (posted in blog Crisis, Media, Reputation)

Co-Branding Reputation Analysis: case FC Barcelona SEIKO sponsorship (see at Sport Brands section)

Follow our analysis in our blog

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Recent analysis:

• Loewe Controversial Ad. Reputation Analysis

• Pizzas for 1 euro. Telepizza Promotion. Impact on Brand Perception

•  Media Influence. A Twitter Based Measure. Case Urdangarin.

Recent Published Papers

• Molero, Pujol (2012) Analysing Economic and Financial Power of Different Countries at the End of the Twentieth Century, Modern Economy, Vol.3 (2), pp. 205-209.

• Pujol, Molero (2012) Walking Inside The Potential Tax Evader's Mind: Tax Morale Does Matter, Journal of Business Ethics Vol. 105 (2), pp. 151-162.