Principles of Business Administration is a subject taught during the second half of the first year in the undergraduate programs in Business Administration, Economics, and double degree with Law studies. The overall objective of this subject is to provide students the basic concepts concerned with the firm, as well as to identify its functional areas and major decisions. Once completed this course, the student should have acquired knowledge about how a company is directed and managed. For this purpose, it is intended to make an introductory review of the management functions while highlighting important issues such as the nature of the firm, its environment, and associated tools for decision-making.